If you are into computer graphics and animation, and maybe a 3d visualization fan like I am, then I'm sure you've heard and maybe have tried using V-Ray for some of your 3d rendering projects. I myself use V-Ray with 3dsmax to produce all the architectural rendering and animation works I get. It's a really powerful rendering system by Chaos Group.
V-Ray have released a demo reel specifically showing its strength as an architectural visualization system. Watch the video below.
The demo reel consists of select works by the master renderer Alex Roman, and rendering companies such as Cadman, Genig, Placebo Effects, Neoscape, Uniform, and Transparent House.
If you haven't tried V-Ray yet, I highly recommend it for its ease and flexibility of use. You can download a demo version from Chaos Group so you can try it out yourself for free.